When designing the logo for Valerie Chartier, a real estate professional, our goal was to create a visual identity that captured her approachable, client-focused nature while maintaining a sense of professionalism and reliability.
We chose to go with a wordmark for Valerie’s logo because we felt it was the most personable and aligned with the goals of her brand. A wordmark allows people to immediately know who they are working with, which is a key in building trust and connection. We felt this approach was the most appropriate in helping Valerie’s clients feel connected to her as an individual, not just as a business.
Our Approach
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Font Choice
Lato (Sans Serif): We chose Lato, a clean and modern sans serif font, to convey a sense of professionalism. Sans serif fonts, like Lato, are easy to read because they lack the small decorative strokes (serifs) at the end of letters. This makes the brand feel approachable and easy to digest. The balance of strength and delicacy in Lato helps communicate that Valerie is reliable and calm, yet not overwhelming.
Abramo (Handwriting Typeface): To add a more personal touch, we paired Lato with Abramo, a handwriting font. Handwriting fonts evoke a sense of warmth and humility, giving the logo a human, down-to-earth quality. This reflects Valerie's hands-on, client-first approach, showing that she truly cares about the people she works with.
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Responsive Logo suite
Valerie’s brand needs different logo versions to ensure her identity looks professional and clear across all platforms. The full logo is great for large spaces like flyers or banners, while simpler versions ensure clarity on smaller items like business cards or social media profiles. By having these variations, Valerie’s brand stays consistent, flexible, and easy to recognize no matter where it’s used, whether online or in print. This way, she can maintain a professional look while adapting to different situations.
Olives
Represents stability, reliability, and a welcoming presence.
Dusty Blue
Reflects calmness and balance, symbolizing peace and comfort.
Warm Beige
Adds warmth and approachability, creating a sense of ease and support.
Soft Ivory
Offers clarity and openness, embodying transparency and client-focused care.